Product
Product Management
10 domains · 30 questions · based on contemporary best practice and leading research.
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Answer 30 questions across 10 domains.
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Domains covered
10 areas
Strategy
Defining and communicating a compelling product vision and strategy that aligns with business objectives, market positioning, and long-term competitive advantage.
Discovery
The practices of customer research, opportunity identification, ideation, and rapid validation to ensure the right problems are solved before committing to delivery.
Roadmapping
Creating and communicating outcome-based roadmaps with appropriate planning horizons, balancing strategic bets with tactical execution across stakeholders.
Prioritization
Using structured frameworks, data, and strategic context to make effective trade-off decisions about what to build, what to defer, and what to stop.
Analytics
Defining, tracking, and acting on product KPIs, usage analytics, and experimentation to measure value delivery and inform continuous improvement.
Market Intel
Systematically analyzing markets, competitors, and industry trends to inform product strategy, positioning, and investment decisions.
PMF & Growth
Measuring and achieving product-market fit, designing growth loops, optimizing retention, and building sustainable monetization strategies.
Pricing
Designing pricing strategies, packaging models, and value metrics that capture fair value while supporting growth and customer satisfaction.
Launch & GTM
Planning and executing effective product launches with cross-functional coordination, clear GTM strategies, and measurable success criteria.
Lifecycle
Managing the full product lifecycle from inception through growth, maturity, and sunset, including portfolio management and technical debt balance.
Scores map to a five-level maturity scale. See the framework →
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