Product
Product Management
10 domains · 30 questions · based on contemporary best practice and leading research.
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Answer 30 questions across 10 domains.
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Domains covered
10 areas
Strategy
Domain
Defining and communicating a compelling product vision and strategy that aligns with business objectives, mark…
Discovery
Domain
The practices of customer research, opportunity identification, ideation, and rapid validation to ensure the r…
Roadmapping
Domain
Creating and communicating outcome-based roadmaps with appropriate planning horizons, balancing strategic bets…
Prioritization
Domain
Using structured frameworks, data, and strategic context to make effective trade-off decisions about what to b…
Analytics
Domain
Defining, tracking, and acting on product KPIs, usage analytics, and experimentation to measure value delivery…
Market Intel
Domain
Systematically analyzing markets, competitors, and industry trends to inform product strategy, positioning, an…
PMF & Growth
Domain
Measuring and achieving product-market fit, designing growth loops, optimizing retention, and building sustain…
Pricing
Domain
Designing pricing strategies, packaging models, and value metrics that capture fair value while supporting gro…
Launch & GTM
Domain
Planning and executing effective product launches with cross-functional coordination, clear GTM strategies, an…
Lifecycle
Domain
Managing the full product lifecycle from inception through growth, maturity, and sunset, including portfolio m…
Maturity scale
Ad hoc and reactive. No formal processes, reliant on individual effort.
Basic awareness and some repeatable processes emerging.
Documented standards and processes applied consistently.
Measured, monitored and controlled with quantitative targets.
Continuous improvement driven by data and innovation.
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