Product
User-Centered Design
10 domains · 30 questions · based on contemporary best practice and leading research.
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Assess
Answer 30 questions across 10 domains.
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Domains covered
10 areas
Research
Domain
Research methods, user insights gathering, and continuous discovery practices that ground design decisions in …
Info Architecture
Domain
Content structure, navigation design, findability, taxonomy, and the organization of information to support us…
Interaction
Domain
Design of interactive product behaviors including patterns, user flows, micro-interactions, feedback mechanism…
Design Systems
Domain
Component libraries, design tokens, documentation, adoption strategies, and the governance of reusable design …
Accessibility
Domain
WCAG compliance, inclusive design practices, assistive technology support, and the organizational commitment t…
Usability
Domain
Testing methods, frequency, participant recruitment, actionability of findings, and the integration of usabili…
DesignOps
Domain
Design team operations including tooling, processes, workflow management, resource allocation, and the systems…
Content
Domain
Content governance, voice and tone guidelines, content design practices, UX writing, and the strategic managem…
Ethics
Domain
Ethical design practices, dark pattern avoidance, user wellbeing considerations, transparency, and the princip…
UX Maturity
Domain
Organizational UX maturity, design thinking adoption, executive sponsorship, UX career development, and the cu…
Maturity scale
Ad hoc and reactive. No formal processes, reliant on individual effort.
Basic awareness and some repeatable processes emerging.
Documented standards and processes applied consistently.
Measured, monitored and controlled with quantitative targets.
Continuous improvement driven by data and innovation.
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